Most brands sound different every time they speak. Blog sounds corporate, social sounds casual, website sounds neither. A brand voice document fixes that permanently.
10-14 business days for a complete brand voice project.
A brand voice document is a practical writing guide. Not a values statement or a mission paragraph. It tells your team specifically how to write: which words to use, which to avoid, how formal to be, how to handle sensitive topics, and what the brand sounds like in different contexts.
A good one means that your social manager, your copywriter, and your customer support team can all write in a consistent voice without needing to check with each other.
Brands growing a marketing team and need writing standards in place. Companies launching or relaunching and want to start with a clear voice. Established businesses whose copy has drifted and no longer sounds consistent across channels.
Yes. If you have existing copy you like, share it. We will identify what works and build the voice guidelines around it.
Practically, yes. Voice is your consistent personality. Tone adjusts by context. We cover both in the document.
